11 Powerful Steps Commit to Goal & Achieve Legacy
Future success is a little bit of luck with perseverance, tenacity, faith, skill and lots of character and some planning. Despite what life may throw at you.   If you are waiting until January to start your business […]
Janice B Gordon Customer Centric Sales
Customer-centric companies are 60% more profitable than companies that apply traditional sales models. 55% of consumers are willing to pay more if a great experience is guaranteed. 66% of consumers who switched brands did so because of poor […]
Social Connection - Janice B Gordon
  The fact is, buyers buy on emotion and justify their decision with logic. You must inspire with emotion and offer quality of service and then price becomes secondary to the buyer’s logic. This is because primary decisions […]
Self-Awareness Success - Janice B Gordon
There are many ways to approach self-awareness and to align your view of self is to the view others have of you.  Do you understand how your outward display of your personality, attitude and behaviour can influence the […]
Educate Not Sell - Janice B Gordon

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The economic downturn has led companies to become ever leaner, hence this has left all employees and decision makers with less budget, time, experience, and market intelligence with which to make important decisions on behalf of their company […]
Janice B Gordon Closing the Gap with Impact Model Problem Solving
“A problem well-defined is half solved” says, John Dewey. We know that the rigor with which a problem is defined is the most crucial factor in finding a suitable solution. Last week I talked about creating agility in business […]
Agility in Business Janice B Gordon

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Agility in business is as much about mindset and culture as it is about operational process. Agile principles encourage companies and customer to work together to create collaboration. Recognising that people over process is better able to efficiently […]
Janice B Gordon Customer Loyalty NPS
You can encourage and measure customer loyalty with this one question. Assessing your customers likelihood of recommending your product is a great starting point for growing your customer relationships.  Research states that the likelihood of recommending is correlated […]
Customer Innovation by Janice B Gordon
Innocent drinks started in 1999 after selling smoothies at a music festival. They put up a big sign asking customers if they thought they should give up their jobs to make smoothies, and put a bin saying ‘Yes’ […]
Customer Retention - Janice B Gordon
Although you know it is better to keep your customers than to find new ones, sales teams are still rewarded more for new relationships than existing and companies still invest more in gaining new than keeping existing customers. […]