Customer Innovation by Janice B Gordon
Innocent drinks started in 1999 after selling smoothies at a music festival. They put up a big sign asking customers if they thought they should give up their jobs to make smoothies, and put a bin saying ‘Yes’ […]
People Engagement - Janice B Gordon
When your company revolves around your customers, you increase customer satisfaction and loyalty. Research by Deloitte and Touche found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer. The surge of customer centricity correlates with […]
Happy people create profits, profit do not create happy people. I was lucky enough to get a signed copy of Richard Branson new book The Virgin Way, Richard has just revealed that Virgin Group employees will be able […]
Where did clinton cards Janice B Gordon
If we put aside that American Greetings, Clinton’s largest supplier forced Clintons Card into administration, Clinton’s had an out-dated business model and was burdened with debt. It was too little too late, with Clintons move into digital greetings; they were […]
How to avoid isolation Janice B Gordon


I am self motivated some might describe me as a loner; I have set-up and run small businesses but wanted to run a bigger venture and although I was in a partnership, I was surprised by the loneliness […]
Invest in your employees Janice B Gordon
You cannot control how your customers think but you can heavily influence how your employees think, behave and act. I have never found a business that has engaged employees and dis-engaged customers. Induce your employees thoroughly into the […]