Your Business is a Conduit for Your Brilliance
I love working with SMEs because you can make a decision today, affect a change in your business and make a difference for your customer tomorrow; but only if you understand what is going on in your customers head.
Purchasing is more an emotional decision than about the features and benefits of the product or service.
What business are you in? What needs and wants do you serve?
You are not the most interesting person in your business you are the least, the fact is your views are not important in your business! Your customers are the most important people; you should be valuing their views.
Your business is only a conduit for your brilliance; you must find your brilliance and communicate it.
You need to communicate differently to your new and existing customers, they have different perspectives.
Calculate the lost opportunity of a customer properly to evaluate the key drivers in your business.
In business you have to take a leap of faith.
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Janice B Gordon: The Problem Solver Business Growth Consultant, Mentor, Speaker and Author. Business Evolution – Creating Growth in a Rapidly Changing World will give you the guidance you need to evolve you and your business and exceed your customers wants and needs.
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