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Business Growth Blog

For CEO's in Seach of Ideas, Insights and Strategies for Business Growth

Previous Blog Posts

Selling from The Perspective of Your Customer: 9 Statements Your Buyers Wants to See from You!

The economic downturn has led companies to become ever leaner, hence this has left all employees and decision makers with less budget, time, experience, and market intelligence with which to make important decisions on behalf of their company and customers. You are in business to perform, you cannot perform unless you and everyone in your business sales your products and service, your brand and company, your personalities and their unique value. Given these parameters, what... Read More

How to Close the Gap with the High Impact Model Problem Solving Process

“A problem well-defined is half solved” says, John Dewey. We know that the rigor with which a problem is defined is the most crucial factor in finding a suitable solution. Last week I talked about creating agility in business and how agile methods will benefit your team morale and their productivity, the companies speed of change and decision-making processes. Business leaders, entrepreneurs and owners are overwhelmed by the number of choices available, that they get stuck... Read More

How Agility in Business Creates Agile Customers

Agility in business is as much about mindset and culture as it is about operational process. Agile principles encourage companies and customer to work together to create collaboration. Recognising that people over process is better able to efficiently respond to and anticipate change and this creates a leading edge for your business. Harvard Business Review post Embracing Agile, gives a through explanation of how Agile really works.  The article credits agile innovation methods with revolutionising... Read More

4 Surprisingly Simple Behaviours That Will Earn Valued Loyal Relationships

You can encourage and measure customer loyalty with this one question. Assessing your customers likelihood of recommending your product is a great starting point for growing your customer relationships.  Research states that the likelihood of recommending is correlated to revenue growth. This question will help you to identify the customers who love your company or products the most, and those customers who do not. Then you will be able to segment your passive fans and... Read More

4 Ways Your Customers Critically Improve Your Product Innovation

Innocent drinks started in 1999 after selling smoothies at a music festival. They put up a big sign asking customers if they thought they should give up their jobs to make smoothies, and put a bin saying ‘Yes’ and another saying ‘No’ in front of the stall. They got customer to vote with their empties and the rest is history. This is a fitting example of customers at the centre of product innovation and a... Read More

7 Powerful Ways to Improve Customer Retention and Build Profitable Relationships

Although you know it is better to keep your customers than to find new ones, sales teams are still rewarded more for new relationships than existing and companies still invest more in gaining new than keeping existing customers. I beat if you checked your own business model you would see just how much is invested in new rather than existing customer relationships.  I am going to show you how to invest more of your time,... Read More